Summary of TSM05012NU19 Research Special Interest Tourism in the UAE:7:20241

Dubai College of Tourism equips students with the basic and necessary skills to succeed in Tourism, Hospitality, Retail, Events and Culinary Arts. Dubai College of Tourism believes in innovation, collaboration, inspiration and encouragement.

Announcements

Lesson Slides

Assessment 1- Exam

Assessment 2- Report

Assessment 2 -Report

Homework - Comparing a Mass Tourism and Special Interest Tourism Experience

Homework - Essay - UAE Special Interest Tourism Growth Factors

Homework - Analysis of the motivation and appeal factors for a chosen special interest tourism experience in the UAE.

PESTEL analysis of imagined Special Interest Tourism Product

Competitor SWOT analysis

Presentation - Estimating Market Size for Special Interest Tourism in the UAE

Identify and analyse 3 potential market segments for a chosen product or business

Target Market Identification and Selection Activity

Homework - 5 marketing ideas to market your product to the target market identified.

Marketing Mix Excercise - the 7Ps.

Recommendations for pricing strategy.

Create a sales and distribution strategy for the product you have been working on in your recent homework assignments.

Course info

TSM05012NU19 Research Special Interest Tourism in the UAE:7:20241

Dubai College of Tourism

General

Announcements

Student Resources

Lesson Slides

Assessments

Assessment 1- Exam

Assessment 2- Report

Assessment 2 -Report

RSIT Instructor Resources

Topic 1

Homework - Comparing a Mass Tourism and Special Interest Tourism Experience

Topic 2

Homework - Essay - UAE Special Interest Tourism Growth Factors

Topic 4

Homework - Analysis of the motivation and appeal factors for a chosen special interest tourism experience in the UAE.

Topic 5

PESTEL analysis of imagined Special Interest Tourism Product

Topic 6

Competitor SWOT analysis

Topic 7

Presentation - Estimating Market Size for Special Interest Tourism in the UAE

Topic 8

Identify and analyse 3 potential market segments for a chosen product or business

Topic 9

Target Market Identification and Selection Activity

Homework - 5 marketing ideas to market your product to the target market identified.

Topic 10

Marketing Mix Excercise - the 7Ps.

Topic 11

Recommendations for pricing strategy.

Topic 12

Create a sales and distribution strategy for the product you have been working on in your recent homework assignments.

TSM05012NU19 Research Special Interest Tourism in the UAE:7:20241